Wheaties to feature Green Bay Packers stars
Sept. 8, 2011
by Eric Schroeder
GREEN BAY, WIS. — Just in time for the start of the National Football League season, General Mills, Inc. announced Green Bay Packers quarterback Aaron Rodgers and linebacker Clay Matthews will appear on two limited edition boxes of Wheaties and Wheaties Fuel.
“Both Aaron Rodgers and Clay Matthews exemplify what Wheaties champions are — leaders on the field and in their communities,” said Betsy Frost, marketing manager for Wheaties. “Wheaties has fueled champions for more than 85 years — not only through whole grain, but also by inspiring athletes. It’s an honor to add Aaron and Clay to our Wheaties family.”
The Wheaties and Wheaties Fuel boxes featuring Mr. Rodgers and Mr. Matthews will be sold exclusively in Wisconsin. Both boxes will be available for purchase within the month.