McDonald's February sales up 7.5%
March 8, 2012
OAK BROOK, ILL. — McDonald’s Corp. said global comparable sales increased 7.5% in February. System-wide sales for restaurants worldwide increased 9.4%, or 9.7% in constant currencies, in February.
“The cornerstone of our ongoing sales momentum is our ability to connect with customers and deliver the menu choices, everyday affordability and convenience they expect from McDonald’s,” said Jim Skinner, chief executive officer. “We will continue to grow sales by focusing on key elements of the Plan to Win as we strive to become our customers’ favorite place and way to eat and drink.”
U.S. comparable sales at McDonald’s were up 11.1% on demand for Chicken McBites, classic core favorites, signature beverages offerings and the breakfast line-up, the company said.
European comparable sales were up 4%, let by results in the United Kingdom and Russia. A severe winter in certain European markets negatively impacted February results. Also in February, McDonald’s said comparable sales increased 2.4% in Asia/Pacific, Middle East and Africa, led by Australia and somewhat offset by Japan and the shifting in timing of the Chinese New Year.