Open, reseal cake domes with ease
January 27, 2009
by Jeff Gelski
The Twist-Top Cake Dome, a new form of cake packaging, features a locking design that makes cake domes easy to open and reseal, according to Dawn Food Products, Jackson, Mich. Dawn and PWP Industries, Vernon, Calif., collaborated to create the cake dome.
The Twist-Top Cake Dome features two tabs and reduces damage to iced cakes and cake decorations while keeping cakes fresh on the shelf and in consumers’ homes.
"By partnering with PWP’s in-house designers, we were able to develop a product that eliminates opening issues entirely for consumers," said Hugh Brooks, senior product manager for Dawn Food Products. "PWP was with us at every step, from conducting consumer research to delivery of the product.
"It wasn’t enough for the packaging to offer a functional benefit alone. Ready-to-sell cakes are often impulse buys, representing nearly 30% of in-store bakery purchases. Our customers need packaging that lends the product an enticing, upscale presentation."
For more information, call (877) 700-0330 or visit www.pwpindustries.com or www.dawnfoods.com.here to search that archive.
This article can also be found in the digital edition of Milling and Baking News, January 27, 2008, starting on Page 44. Click