Graceful Cookie adds 'Grab-n-Go' gourmet treats
January 12, 2010
by Eric Schroeder
SAN FRANCISCO — The Graceful Cookie, a provider of gourmet cookies distributed at specialty retailers such as Whole Foods Markets, Dean & Deluca and Andronico’s, as well as on-line at www.TheGracefulCookie.com, has introduced an assortment of “Grab-n-Go” treats.
The new cookies include:
• Graceful Tea Cakes — Hand-dipped in white or dark Guittard, the cookies are offered in original, Meyer Lemon and chocolate flavors.
• Grab-n-Go Biscotti — Crisp on the outside and slightly chewy on the inside, the biscotti are available in Lemon-Dipped White, Orange Cranberry Pistachio and Orange-Dipped Dark.
• Flitter Shortbread Butterfly Cookies — The hand-decorated cookies are shaped like butterflies and have no artificial colors or flavors.
“We are constantly listening to our consumers — and we’ve heard one constant theme among gourmet cookie lovers: give us an alternative to a package of madeleines,” said William Lenker, owner of Graceful Cookie. “To meet that need, we’ve created a new line of gourmet Grab-n-Go cookies: delicious two packs of tea cakes, single packaged biscotti and beautifully decorated shortbread butterflies. People want something different to whet their cookie palate and we’ve met that need.”