Guiding Stars launches iPhone application

by Bakingbusiness Staff
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SCARBOROGH, MAINE — Guiding Stars is now offering its storewide nutrition rating system through an iPhone application

"We are proud to be the first nutrition navigation system to provide iPhone users an application that will help them make healthier choices for their family and save time in the supermarket," said Jaica Kinsman, web community specialist at Guiding Stars Licensing Co. "The Guiding Stars and Shopper application partnership will provide consumers around the country more access to our popular nutrition navigation system and is an easy-to-understand tool to help them choose foods for their families that provide the most nutrition."

The application is offered through ReachEverywhere’s Shopper, an iPhone shopping assistant application, and it will allow shoppers to identify foods on their shopping list that provide the most nutrition for the calories. Some of the features include being able to browse and compare Guiding Stars rated food items within Shopper, add Guiding Stars rated items to shopping lists, the ability to help consumers better understand nutritional choices, create multiple lists for specific stores, situations or recipes, and easily organize lists to match the aisle order or layout in the grocery store.

GoodGuide is another food product rating system that has an iPhone application for easy use. GoodGuide is a third-party rating system that not only takes nutrition information into account, but it also factors in sustainability and social responsibility elements as well.

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