Consumers still buying organic

by Bakingbusiness Staff
Share This:

CHICAGO — Consumers who normally buy natural and organic products are continuing to do so despite the recession.

"Heavy users of natural and organic food and drink are most likely to indicate they’ve traded down to less expensive organic options," said David Browne, senior analyst at Mintel. "However, less-frequent consumers of organic products have shown that they haven’t shifted their behavior. This is good news for the organic food and drink market as this group may begin to buy more once recession-related fears begin to fade."

According to a recent survey from Mintel, nearly 40% of consumers said they haven’t changed organic product purchasing habits because of the recession, and only 3% have stopped buying organic products totally.

Mintel expects the organic food and beverage market to recover slowly during 2010-12 but not at pre-recession growth rates.

Only one-third of survey respondents trust the term "natural" on labels, and 45% trust the term "organic." Thirty per cent said they don’t know if they can trust either term.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.