Nature's Pride, Better Start among Pacesetters
March 29, 2011
by Keith Nunes
MIAMI – Hostess Brands, Inc.’s Nature’s Pride brand ranked No. 5 and Thomas’ Better Start English muffins ranked No. 7 in the top 10 New Product Pacesetters in 2010, according to the SymphonyIRI Group’s ranking of the most successful new product launches during the year.
The Coca-Cola Co.’s Powerade Ion4 sports beverage was the leading New Product Pacesetter in 2010 with $190.5 million in sales.
Rounding out the top 10 products in 2010 were Chobani Greek Yogurt ($149.4 million); Wonderful Pistachios ($114.1 million) of Paramount Farms; Glaceau Vitaminwater Zero ($110.3 million), another Coca-Cola brand; Nature’s Pride brand bread ($80.8 million), Hostess Brands, Inc.; Trop50 juice ($74.4 million), PepsiCo, Inc.; Thomas’ Better Start English muffins ($74.2 million), Orograin Bakeries Products, Inc.; Green Mountain Coffee Roasters’ K-Cups ($62.1 million); Budweiser Select 55 ($59.9 million); and Trident Layers gum ($53.9 million), Kraft Foods, Inc.
The sales data used to rank the 2010 New Product Pacesetters includes total year-one dollar sales across food, drug and mass channels, excluding Wal-Mart Stores, Inc.
“These Pacesetter products are forever changing the CPG landscape,” said Larry Levin, executive vice-president of consumer insights for SymphonyIRI. “In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products that are filling those roles quite nicely.”
The SymphonyIRI Group’s top five 2009 New Product Pacesetters included Campbell’s Select Harvest Soup ($201.8 million); Bud Light Lime ($132.6 million); Arnold Select Sandwich Thins ($87.4 million), Bimbo Bakeries USA, Inc.; Green Giant Valley Fresh Steamers ($85.4 million), General Mills, Inc.; and Dreyer’s/Edy’s Fun Flavors ($72 million), Nestle S.A.