Sosland’s Top 10 List for IBIE
October 1, 2013
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Research shows the No. 1 reason people attend an industry trade show is to see what’s new. Industry insiders heading to IBIE will find plenty of new products, suppliers, events and educational opportunities, as well as some familiar show staples.
But don’t wait until the show floor opens to get down to business. Here are the Top 10 things you need to do before — and during — IBIE to get the most out of this much-anticipated event.
No. 10: Check out Sosland Publishing’s Preshow Special Edition. Mailed in late August, and available digitally at bakingbusiness.com, this special publication provides the latest trends and industry news to prepare you for the show. Oh, and don’t forget to remove the handy IBIE Pocket Guide included in the issue sponsored by Belshaw.
No. 9: Download IBIE’s fully loaded mobile app, sponsored by DuPont Health and Nutrition. It provides you instant access to essential features including a searchable exhibitor list, an appointment scheduler and an interactive floor plan with GPS navigation.
No. 8: Pick up the official IBIE Show Directory at registration for the latest show details including the numerous educational sessions taking place before and during Expo. A digital version will be e-blasted and also available at bakingbusiness.com on Friday, October 4th.
No. 7: When you arrive at IBIE, check out the new Innovation Showcase gallery, located in the grand concourse lobby. This walk-through venue of posters illustrates some of the most cutting-edge technology introduced during the past three years.
No. 6: Go to americanbakers.org or stop at ABA’s grand concourse lobby booth during the show and buy tickets for the “Baking Industry Leadership Forum,” which includes a high-powered panel discussion with executives from Bama Foods, Bimbo Bakeries USA, Dawn Food Products and McKee Foods.
No. 5: A selfish plug: Don’t forget to stop by Sosland Publishing’s Booth No. 5612 and say hello.
No. 4: While waiting for the show doors to open, grab an official IBIE Show Daily, which offers the latest news and developments for Sunday, Monday and Tuesday. Digital editions also will be e-blasted each morning.
No. 3: Check out the interactive events taking place on the show floor, including America’s Best Raisin Bread Contest.
No. 2: Bringing more than just yourself? Divide and conquer. Many baker companies divide the education and booth visits among their team and meet up at the end of each day to review.
And the No. 1 thing to do at IBIE: Visit, Burford Corp.’s booth No. 4707.
This Podcast has been brought to you, of course, by the Burford Corporation, and its new 2200 Smart Servo Twist Tyers.