Responding to increased consumer demand for natural sweeteners, Malt Products introduces its Grainulose line of natural, cereal-based sweeteners. Varieties include rice, oat, rye and wheat sweeteners, which complement the company’s line of malts. Grainulose sweeteners are made using the malt-germinating process, plus other proprietary techniques. Each grain imparts its own unique flavor, color and body, thus matching the sweeteners to individual product formulating needs. These sweeteners fit applications in bagels, Italian, French, rye, dark and light pumpernickel breads, rolls and crackers. The grain-based sweeteners also act as humectants to promote moisture retention and longer shelf life. Phone (800) 526-0180; Webwww.maltproducts.com