Caffeinated Wired Waffles

by Staff
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Touted as “not your kid’s toaster waffle,” products from Wired Waffles, Seattle WA, contain 200 mg of caffeine per 5-oz waffle — two and a half times the caffeine in a can of Red Bull. Based on traditional liege-style waffles from an authentic Belgian recipe, Wired Waffles have a crispy golden brown outside with caramelized pearl sugar and a soft chewy inside that does not need syrup or toppings, according to the company. Seeking distribution and wholesale relationships in key geographic locations across the US, the company offers a 5-pack of waffles for a recommended retail price of $3.50 to $4.