Updates by the pound
Feb. 12, 2013
Under its Sara Lee brand, Hillshire Brands Co., Downers Grove, IL, launches Lemon Pound Cake, the line’s first new pound cake loaf in more than a decade. A 10.75-oz “regular” size package retails for $3.99. Along with this introduction, the company reformulated its Butter Pound Cake to be more moist. It is available in the regular size as well as a 16-oz family size for $5.39. The company also relaunched its light pound cake as Light and Dreamy Pound Cake, which contains 80 Cal, 100% less cholesterol and 55% less fat than Butter Pound Cake. It is packaged in the regular size only.