New Cracker Jack flavors
July 18, 2013
Plano, TX-based Frito-Lay North America rolled out two new flavors for its Cracker Jack line of RTE popcorn: Kettle Corn and Butter Toffee. The Kettle Corn variety offers a sweet and savory flavor profile while the Butter Toffee popcorn features the combined flavors of butter and toffee. The company hopes these new flavors will help modernize the snack. A 4-oz package of Cracker Jack Kettle Corn Popcorn retails for $1.49, and a 3-oz package of Cracker Jack Butter Toffee Popcorn retails for $1.49.