BURLINGTON, VT. — Miguel Fernandez has joined Bruegger’s Bagels in the newly created role of chief operating officer.

Mr. Fernandez will be responsible for executing the company’s strategic vision in conjunction with the brand leadership team. In particular, he will focus on strengthening corporate and bakery-level teams and maintaining continued operational excellence.

Mr. Fernandez most recently was executive vice-president and chief operating officer for Apple Metro Inc., a franchisee for Applebee’s Neighborhood Grill & Bar in Manhattan and the New York metropolitan area. Earlier, he was with Applebee’s corporate, most recently as vice-president of international operations.