MEXICO CITY — Grupo Bimbo S.A.B. de C.V. has launched a new social responsibility application that the company says will provide consumers with “useful and practical advice on social responsibility.”

The new application, Sembrando Juntos, is available for the iPad and may be downloaded for free from the Apple on-line store. Once downloaded, consumers will be able to explore the different pillars of Grupo Bimbo’s corporate social responsibility program: welfare, planet, community and collaborators. Users will be able to access stories, tips, advice and suggestions designed to provide information on topics such as personal finance, healthy lifestyles, natural resources and conservation of the environment, volunteer work and community support programs.

“The Sembrando Juntos app has been developed with a fun and interactive approach, to facilitate the understanding of the vast network of social responsibility actions that the firm performs every year, as well as those that have been permanently incorporated as part of its operations,” said Martha Eugenia Hernandez, institutional relations director for Grupo Bimbo.