LENEXA, KAS. — Caravan Ingredients has launched a “re-brand,” which includes a refreshed logo and brand positioning.

According to Caravan, the updated company logo has design elements that convey the brand attributes of the company: modern, passionate, creative and focused. The updated logo is paired with new advertising that is reflective of the same. The move is expected to better position Caravan Ingredients in the food and bakery marketplace, the company said.

“Our new brand positioning is a logical step as we start thinking about the face of our new company and how we will reach our goal of becoming a leading global player in bio-based products,” said Mary Bentley, vice-president of marketing and business development. “Our updated logo and creative helps to establish Caravan Ingredients’ position in food and bakery and allow us to further build on the equity of our brand.”