TACOMA, WASH. — Jack F. French has joined The Roman Meal Co. as vice-president of customer collaboration. Mr. French will concentrate on domestic bakery sales activities, focusing on relationship-building with key bakery customers and retailers.

“Jack brings a wealth of baking industry knowledge, extensive sales expertise and a fresh perspective to our business,” said Gary Jensen, president of Roman Meal. “His knack for identifying market opportunities and developing strategic solutions makes him a perfect fit for Roman Meal. We are thrilled to have him join the team.”

Mr. French comes to Roman Meal from Bimbo Bakeries USA, where he was regional vice-president. A veteran of Campbell Taggart, Inc., Bimar Foods and Butterkrust Bakery, Mr. French brings more than 25 years of sales and baking industry experience to his new role.

Mr. French graduated from Texas Tech University with a degree in business administration and marketing.