NORWICH, VT. — Julia Reed has joined King Arthur Flour as public relations coordinator. Ms. Reed will be responsible for sharing King Arthur Flour’s story and also will be a primary contact for media seeking samples or information from the company.

“Julia stood out as an exceptional representative for King Arthur Flour with her combination of baking enthusiasm and fantastic communication skills, including beautiful photography and prose,” said Terri Rosenstock, public relations manager.

Ms. Reed received a bachelor’s of science degree in visual and media arts from Emerson College, where she studied film and photography. She moved to Los Angeles after graduation, where she worked as a freelance writer and photographer.