EMERYVILLE, CALIF. — Rich Berger has joined Clif Bar & Company as vice-president of engineering.

Mr. Berger is a 19-year veteran of the baking industry who most recently was director of engineering for Bimbo Bakeries USA. Prior to that, he held leadership positions at Sara Lee, Earthgrains, Campbell Taggart and Anheuser Busch.  He also has played an active role in key industry organizations, including the American Society of Baking and BEMA.

Mr. Berger received a bachelor’s degree in mechanical engineering from University of Missouri – Rolla.