Company to offer eight single-serve breakfast items beginning in January.


KANSAS CITY — Hostess Brands L.L.C. is sharpening its focus on its convenience store offerings, rolling out eight new single-serve breakfast items. The company will offer four new 5-oz Danish Pastries available in apple, berries and cheese, cheese and chocolate; three new 5.5-oz Jumbo Muffins available in banana nut, blueberry and chocolate chip; and one new 3.7-oz donut item available in Glazed Donettes. The items will be sold in individual single-serve packs for a suggested retail price of $1.79 nationwide at convenience stores, grocery, drug, dollar and mass retail outlets starting in January 2015.

“Given the growth in snacking and consumers’ tastes for satiating, sweet snacks at all hours of the day, the Danish Pastries, Jumbo Muffins and Glazed Donettes are strategic product line additions,” said Andy Jacobs, senior vice-president and chief customer officer for Hostess Brands L.L.C. “Hostess has been driving the sweet baked goods category growth with a focus on both breakfast and all-day snacking. Our new items complement our existing breakfast line of top-selling Donettes, coffee cakes, honey buns and cinnamon rolls.”

In addition, the company has launched its new Hostess Partner Program, a strategic trade initiative designed to ensure continued and accelerated category growth following the comeback of the iconic Hostess product line.