Highlights include focus on protein, sprouted grains and gluten-free.


BATTLE CREEK, MICH. — Protein, sprouted grains and gluten-free will be featured as part of an expansive new product launch of ready-to-eat cereals at Kellogg Co. In total, the company plans to debut seven new cereals over the next few months to meet consumer demand for taste, innovation, protein, less sugar and gluten-free.

For people looking for good sources of protein as they manage their weight, Kellogg is introducing Special K Protein Cinnamon Brown Sugar Crunch. The cereal provides a crunchy shape and 11 grams of protein with ½ cup skim milk.

Special K Gluten Free cereal features multi-grain flakes (corn, sorghum and rice) with a touch of brown sugar. Kellogg calls the cereal “a delicious option for people who are managing their weight, while also providing a good source of fiber, which people who are avoiding gluten may lack in their diets.”

New Kashi Sprouted Grains Multi-Grain organic cereal is made with 100% sprouted grains in its whole grain flakes made with wheat, brown rice, oats, barley, spelt and amaranth. The cereal is U.S.D.A. Certified Organic and Non-GMO Project Verified.

Kellogg is combining raisins and cranberries in its Kellogg’s Raisin Bran with Cranberries. The new cereal is considered an excellent source of fiber and antioxidant vitamin E. It has a “tart and sweet flavor” combination and “crisp bran flakes,” the company said.

Froot Loops Bloopers cereal provides a good source of fiber, is made with whole grains and has 10 grams of sugar per 28-gram serving.

Finally, Kellogg will add to its Bear Naked Granola line with the launch of two new flavors: sea salt caramel apple and coconut almond curry. Kellogg said the products “will awaken the senses and help fuel the most epic adventures.”