RICHMOND, VA. — Ladis Simoni has been promoted to AMF sales manager of European territories for AMF Bakery Systems, of the Markel Bakery Group. Additionally, AMF Bakery Systems has hired Henk Hoppenbrouwers as sales director in Europe to strengthen business development efforts in that region.

Mr. Simoni most recently was a field installer and service technician within the EMEA (Europe, Middle East and Africa) region. In his new position, he will be responsible for representing AMF Bakery Systems throughout the United Kingdom, France, Spain, Portugal, Italy, Greece, Romania, Slovakia, Croatia, Bulgaria and Serbia.

Mr. Hoppenbrouwers joins the manufacturing group with 18 years of experience in sales and marketing throughout the bakery equipment industry working previously with Rademaker and Kaak Group in Europe. In his new position he will lead sales efforts for AMF Bakery Systems and supporting Tromp sales throughout The Netherlands, Belgium, Germany, Switzerland, Austria, Poland, Scandinavia, Latvia, Estonia, Lithuania, Ukraine, Russia and Belarus.