THOMASVILLE, GA. – Richard Holder, president of the Flowers Foods’ bakery in Jamestown, N.C., has been appointed as senior vice-president of the newly created Northeast region for the direct-store-delivery segment of Flowers Foods. The region includes bakeries in Maine, Vermont and Pennsylvania. The Northeast sales region includes all of New England as well as Pennsylvania, New York, New Jersey and Maryland.

“This new region covers the most population-dense area of the United States, where many of our top brands are new to the market,” said Bradley K. Alexander, executive vice-president and chief operating officer for Thomasville-based Flowers Foods. “Our team members have been doing an outstanding job breaking into these new markets, but the time is right to establish this region to take better advantage of the great growth opportunities that exist. Richard has the knowledge, experience and ability to lead the Northeast region, and I know he will do an outstanding job.”

Mr. Holder’s career at Flowers Foods began in 1979 when he joined a bakery in Thomasville as a route sales person. Since then he has served as sales manager, regional director of sales, vice-president of sales, executive vice-president and bakery president. Mr. Holder has been president of Flowers’ Jamestown bakery since 2012.

Michael K. McCall, president of Flowers’ subsidiary Lepage Bakeries in Jamestown, Maine, has been named the new president of the Jamestown bakery. Peter Roy, a sales executive at LePage for more than 13 years, has been named president of Lepage Bakeries.

Mr. McCall joined Flowers in 1983 as a route salesperson in Daytona Beach, Fla. He served in sales in Columbia, S.C., and as vice-president of a Flowers’ bakery in Bradenton, Fla. He was named president of Lepage Bakeries in 2012. In Jamestown, he will oversee a bakery that produces and markets fresh bread, buns and snack cakes under the Nature’s Own, Cobblestone Bread Co., Wonder, Sunbeam, Merita, Bunny and Tastykake brands in western North Carolina and parts of South Carolina, Virginia and West Virginia.

“Mike is a 31-year Flowers veteran with strong sales, operational and leadership abilities,” said Keith Wheeler, president of Flowers Bakeries. “During the two years he’s been in Maine, he has done an outstanding job guiding Lepage Bakeries through its integration with Flowers Foods and overseeing the introduction of Nature’s Own and Tastykake into new markets in the Northeast.”

Mr. Roy began working for Lepage Bakeries in high school and joined the company full-time as a manufacturing supervisor in 1992. He moved to sales in 1994 and was named vice-president of sales for Lepage Bakeries in 2000.

As president of Lepage Bakeries, he will oversee sales and production at the company’s two bakeries in Lewiston and a bakery in Brattleboro, Vt. Lepage Bakeries markets fresh bread and buns under the Nature’s Own, Cobblestone Bread Co., Wonder, Country Kitchen and Barowsky’s Organic brands. The company markets Tastykake snack cakes and pastries in New England and New York.

“Peter has worked in the baking industry and with Lepage specifically for more than 20 years,” Mr. Wheeler said. “He has been a part of the community his entire life, and his unique experience in baking manufacturing, marketing and sales make him ideal to lead the Lepage team.”