BATTLE CREEK, MICH. — The Kellogg Co. is adding to its Special K line with the introduction of Special K Chewy Snack Bars and Special K Brownies. The new products are geared toward women looking for a “tasty snack in a variety of craveable combinations – sweet and salty, fresh and fruity and decadently chocolaty,” according to Kellogg.
“We know that women are moving away from dieting and calorie-counting and heading toward a long-term, more positive approach for achieving a happy, healthy weight,” said James Sell, senior director of marketing for Kellogg’s wholesome snacks. “That’s why we are excited to offer the new Special K Chewy Snack Bars and Brownies, which will help them stay focused on their weight wellness journey. Whether you’re in the mood for a wholesome snack or a rich, chocolaty craving, Special K Chewy Snack Bars and Brownies are deliciously satisfying snack options, made with the flavor combinations women are looking for and perfect for any time of day.”
The new Special K Chewy Snack Bars are made with chocolaty chunks, salted pretzels, fruit pieces, chewy rolled oats and a sprinkling of rice crisps. They come in four flavors: berry medley, blueberry, salted caramel chocolate and salted pretzel chocolate. Each bar has 9 grams of whole grains and 100 calories.Special K Brownies come in two flavors: fudge and caramel. Each brownie contains 3 grams of fiber and is made with cocoa, chocolaty or caramel chips, and topped with a drizzle of chocolaty fudge.