THOMASVILLE, GA. — Mrs. Freshley’s is sweetening up its partnership with Atlanta-based Cinnabon in developing two new Mrs. Freshley’s snacks featuring Cinnabon cinnamon: Cinnamon Twirls and Mini Donuts. The new products will be available in supermarkets, convenience stores and vending machines nationwide.
“Cinnabon’s proprietary cinnamon elevates Mrs. Freshley’s most popular snacks to the next flavor level and our fans love it,” said Brent Bradshaw, vice-president of marketing for Flowers Foods. “We’re thrilled to partner with Cinnabon again and double the varieties we offer with their special cinnamon.”
Mrs. Freshley’s Mini Donuts feature soft cake mini donuts coated with Cinnabon cinnamon. Mrs. Freshley’s Cinnamon Mini Donuts made with Cinnabon cinnamon are available in 3-oz single-serve 6-packs, and 10-oz multi-pack bags.
Mrs. Freshley’s Cinnamon Twirls made with Cinnabon cinnamon are a classic sweet roll swirled with a ribbon of Cinnabon cinnamon. New Cinnamon Twirls made with Cinnabon cinnamon are available in a 3-oz single serve 3-packs and 6-oz multi-pack 6-packs.The new snacks join two other Mrs. Freshley’s snacks made with Cinnabon cinnamon: Cinnamon Honey Buns and Cinnamon Danish. Mrs. Freshley’s and Cinnabon first partnered to create the products back in 2012.