The American Bakers Associated unveiled the NextGenBaker logo to better represent the renamed executive leadership development committee.

ORLANDO, FLA. — The American Bakers Association is changing the name of its Executive Leadership Development Committee (E.L.D.C.) to NextGenBaker, a name the association said reflects “a broader and redoubled effort to engage and energize the next generation of baking and allied industry leaders.”

The announcement was made during the 2015 A.B.A. Convention in Orlando at the All Membership Meeting during the session “Engaging the Next Generation of Baking Leaders,” moderated by Laurie Graves of The Bama Companies. Ms. Graves is chair of the A.B.A. Human Resources Committee. The panel featured NextGenBaker co-chairs Jesse Amoroso, vice-president for Amoroso’s Baking Co., and Morgan Murphy, sales — Southwest Division for Mother Murphy’s Flavors.

The panel discussed what the next generation is seeking from a company in regards to professional development and what a company and the industry can do to attract these leaders.