JACKSON, MICH. — Dawn Food Products, licensee of Weight Watchers sweet baked goods, is bringing back its “Tasting is Believing Challenge.” The promotion allows consumers to request their money back if they purchase a Weight Watchers sweet baked goods item and don’t like it.
“We surprised consumers recently at a local coffee shop, revealing the great tasting treat was actually Weight Watchers sweet baked goods,” said Jamie Dittenber, brand manager for Dawn Food Products. “Now, we’re challenging everyone to taste a Weight Watchers sweet baked good and believe for themselves how delicious they really are.”
The “Tasting is Believing Challenge” will take place from April 1 to May 31, 2015. Complete details are available at TastingIsBelieving.com.The Weight Watchers sweet baked goods lineup consists of salted caramel, mint chocolate, triple chocolate, and peanut butter Brownie Bliss bars; chocolate, lemon, carrot and red velvet crème cakes; chocolate brownie; coffee cake; cookies and muffins.