For its annual technical seminar in October, the Tortilla Industry Association recently announced it is changing locations — coasts, even — to hold the meeting at Harrah’s in Atlantic City, N.J.

“It’s our first attempt at an East coast event,” said Jim Kabbani, chief executive officer of T.I.A. “There is an increasing number of tortilla producers on the East coast, and after the seminar in Dallas last year, our survey indicated that almost 85% of attendees travel to wherever we hold it.”