ANOKA, MINN. — DecoPac, Inc., a supplier of cake decorations to professional cake decorators and bakeries, has completed the acquisition of West Chester, Ohio-based Bakery Crafts, a privately held manufacturer of cake decorations. Financial terms of the transaction were not disclosed.
“This is an exciting day for DecoPac and Bakery Crafts, two financially strong companies with complementary product lines, markets and approaches to conducting business,” said Mike McGlynn, chief executive officer of DecoPac. “As a combined organization we bring more than 150 years of bakery and cake decorating heritage. This move provides additional scale and product lines, and even greater creativity, marketing, design and development capabilities — to enhance product offerings and capabilities for customers and consumers.”
DecoPac said it has no plans to consolidate facilities or change leadership at either organization. All Bakery Crafts employees will transition over to the new Bakery Crafts, a wholly-owned subsidiary of DecoPac.
“We’re thrilled to welcome the Bakery Crafts team. They have a long and highly respected history in the market,” Mr. McGlynn said. “And I want to assure both companies’ customers, that from their perspective, it’ll be business as usual. This is simply a change in ownership, and we will continue to serve customers from our two locations. However, we will focus on how we can make it easier for customers to do business with our two companies and further strengthen service.”
Sam Guttman, c.e.o. of Bakery Crafts, said, “We believe DecoPac will provide a rewarding environment for our valued employees, vendors and customers to continue the brand loyalty we began building in 1947. Ironically, my parents made sales calls on Mike McGlynn in the early 1970s when he was vice-president of McGlynn Bakeries. We look forward to watching the new organization grow and flourish.”
Bakery Crafts was founded in Cincinnati in 1947 by Jack and Natalie Guttman. The cake decoration business grew, and ownership began transitioning to their three children Sam, Dan and Debbie in the early 1980s. Bakery Crafts employs 175 people in the United States.DecoPac began as part of McGlynn Bakeries, which started in 1919 as a single retail bakery in Minneapolis. DecoPac was formed internally to supply cake decorations to its own stores, as well as other bakeries. Since 1987, DecoPac has maintained relationships and licensing agreements that provide the company rights to market cake decorating products featuring popular characters from Disney, Marvel, Lucasfilm, Nickelodeon, Mattel, DreamWorks, Peanuts and other licensors, such as all major sports leagues. DecoPac, which employs 200 in the United States, also owns Culpitt and Sugarfayre in the United Kingdom and operates three manufacturing and distribution facilities in North East England. Culpitt, Ltd. and Sugarfayre are the largest cake decoration suppliers in the United Kingdom and employ more than 200 people.