Matcha
Boasting benefits of health and sustained energy, the green tea powder is gaining steam in such products as chocolate bars, ready-to-drink beverages and snacks. Two Moms in the Raw, Longmont, Colo., makes green tea vanilla truffles with a blend of organic matcha green tea powder, almonds, cacao and vanilla bean powder.
“Matcha may be used across food and drink products to add valuable nutrients, but also impart a rich green color, which will appeal to the health conscious,” said Laura-Daisy Jones, a global food science analyst with Mintel.