New non-G.M.O. product launches in the United States are estimated to be approximately 2,000 per year.

ROCKVILLE, MD. — Packaged Facts has pegged the global market for food and beverage products sold at retail and made with non-G.M.O. ingredients at $550 billion. The United States accounts for 36% of sales, or $198 billion, according to the market research firm.

David Sprinkle, research director of Packaged Facts, said there is a steady increase in the number of products identified as non-G.M.O. New product launches in the United States are estimated to be approximately 2,000 per year, up from just a few hundred 10 years ago. Driving the market is the consumer perception that such products are healthier than their conventional counterparts.

Organic and natural foods accounted for the lion’s share of domestic non-G.M.O. sales at 60% of the U.S. market last year. Packaged Facts projects that will increase to approximately 75% of overall non-G.M.O. retail sales by 2019.

In its report “Non-G.M.O. Foods: U.S. and global market perspective, 2nd edition,” Packaged Facts forecasts the total global market for non-G.M.O. foods and beverages will nearly double by 2019 due to a compound annual growth rate of 15% between 2014-2019.