EAST HANOVER, N.J. — Mondelez International has signed on to become an official promotional partner of the U.S. Open tennis tournament, giving the maker of Oreo and belVita biscuits the right to advertise its products in store, stadium and digital media and advertising.
|Stephen Chriss, senior director, North America consumer engagement and marketing services at Mondelez.|
“We’re so excited to partner with the U.S. Open, which is that rare event with strong appeal among our core targets of moms, millennials and multi-cultural consumers collectively,” said Stephen Chriss, senior director, North America consumer engagement and marketing services at Mondelez.
Mondelez said it plans to leverage the sponsorship to create engaging experiences at the competition, as well as produce relevant content during matches that can help its brands resonate with consumers in real-time.“Our brands engage consumers where they are, and increasingly that means on digital and social media as well as through TV,” Mr. Chriss said. “Our promotional partnership with a world class event like the U.S. Open that drives massive conversation on-line will enable brands such as Oreo and belVita to create captivating content that’s relevant to consumers in the moment.”