RENO, NEVADA — Nature’s Bakery, an on-the-go snacks and food brand offering a line of fig bars, has partnered with Stewart-Haas Racing to become the primary sponsor of Danica Patrick and the No. 10 team in the NASCAR Sprint Cup Series beginning with the 2016 season. The Reno-based company’s tagline, “Energy for Life’s Great Journeys,” will adorn Ms. Patrick’s No. 10 Chevrolet SS for 28 races during the 2016 season.
Nature’s Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson with a mission of making convenient, on-the-go snacks that complement health-conscious living and active, everyday lifestyles.
“Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature’s Bakery customer,” said Dave Marson, founder of Nature’s Bakery. “We make great products that complement Danica’s lifestyle and the always on-the-go environment in which she competes. Nature’s Bakery provides ‘Energy for Life’s Great Journeys’ and we’re very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing.”
Ms. Patrick called it an honor to represent Nature’s Bakery. She previously was sponsored by GoDaddy.
“They have ambitious goals and they’re going to rely on me and everyone at Stewart-Haas Racing to deliver,” she said. “I have ambitious goals, too. It’s why I came to NASCAR and, specifically, to Stewart-Haas Racing. There’s still a lot I want to achieve in this sport, and I’m looking to continue my professional journey with a brand as determined as I am.”
Nature’s Bakery will become one of the smallest primary sponsors in NASCAR, with fewer than 500 employees in the United States. Other food and beverage companies who sponsor NASCAR drivers include General Mills, Inc., Burger King, McDonald’s, Mars, PepsiCo, Subway and 5-hour Energy.
