MOSCOW — Mondelez International celebrated a major milestone with the introduction of its first “made-in-Russia” Oreos. The cookies, which will be available in Russia in October, are being produced on an upgraded manufacturing line at the company’s plant in Sobinka, Russia.
The roll-out of the cookies is part of Mondelez’s larger global growth strategy, which includes expanding the company’s iconic power brands to new markets. Mondelez International is already the No. 1 biscuit maker in Russia with such brands as Jubilee, Barni and TUC.
“Oreo is the world’s No. 1 biscuit, so this represents a major snacking milestone for the Russian market,” said Hossam Ashour, general manager for Mon’delez Rus L.L.C. “Now consumers in Russia will be able to enjoy these legendary cookies, experience the world-famous ritual of ‘twist, lick and dunk’ and love them as they are loved the world over. In addition, producing Oreo in Russia will make these delicious treats more accessible to local consumers and help expand Russia’s biscuits market.”
Oreos will be available in retail outlets across Russia in three formats: a 38-gram package for individual consumption, and larger 95-gram and 228-gram packages.Earlier this year, Mondelez invested $11 million in an Oreo production line in Africa, making it the company’s largest Oreo production line on the continent. The new line gives the facility in Casablanca, Morocco, the capacity to make as many as 900 million Oreos per year, or about 2.5 million per day.