WASHINGTON — Kerry Robinson, who has served as vice-president – bakery and deli at Wal-Mart Stores, Inc., Bentonville, Ark., since 2012, will participate as a panelist during the upcoming annual meeting of the American Bakers Association. The session, “Maximizing the Relevancy of Baking to Power Growth,” also will feature panelists Joe Schechinger, vice-president of non-protein foods for Wendy’s QSCC, Inc., (Quality Supply Chain Cooperative), Dublin, Ohio; and Kevin Davis, president and chief executive officer of Bristol Farms, a supermarket chain based in Carson, Calif. Moderator will be Leslie Sarasin, president and c.e.o. of the Food Marketing Institute. The group will address the complexity and dynamism of the present day consumer marketplace and will identify ways for bakers to be as relevant and valuable as possible.
Ms. Robinson joined Wal-Mart in 2011 as vice-president, private brands food and consumables. Earlier, she worked at United Kingdom-based Tesco Stores, P.L.C. for 20 years where she held leadership roles across several merchandising areas. She also led the International Tesco brand strategy and sourcing team from 2008-10.
Mr. Schechinger joined Wendy’s supply chain management department, the precursor to QSCC, in February 2003. He transitioned to QSCC when the co-op began operations in January 2010. He headed the group’s commodity risk management program, which is designed to reduce price volatility, improve price stability, and ensure best cost. He was promoted to vice-president of non-protein foods in May 2014. Prior to Wendy’s, he served in a variety of supply chain management positions for restaurant chains such as KFC, Pizza Hut, and Taco Bell. He has worked in supply chain management for food service companies for more than 25 years.
Mr. Davis has more than 45 years of experience in the food industry. He joined Bristol Farms in 1996 as executive vice-president and was promoted to chairman, president and c.e.o. a year later. Earlier he spent 21 years at the Ralphs supermarket chain. He is a past chairman of the California Grocers Association.
As president and c.e.o. of F.M.I., Ms. Sarasin leads the association of food retailers and wholesalers, which represents more than 1,500 member companies in the United States and around the world. Prior to coming to FMI, she was president and c.e.o. of the American Frozen Food Institute.
“We are honored to have such a diverse and well-respected group participating on the panel,” said Robb MacKie, president and c.e.o. of the A.B.A. “This candid and insightful discussion promises to be a highlight of the convention.”
Also presenting at the annual meeting will be Jonathan Perelman, former vice-president of BuzzFeed Motion Pictures and former global lead for industry relations at Google. In his presentation, “Growing Your Business with Shareable Content,” Mr. Perelman will draw on his experience to discuss how BuzzFeed and Google were able to grow by using branded content and telling stories in a memorable way.
The 2016 A.B.A. annual meeting will be held March 20-23 at the Arizona Biltmore in Phoenix.