ABBOTT PARK, ILL. — Abbott, the company behind nutrition and pharmaceutical products such as Pedialyte and Ensure, is entering the snack category with a new brand of gluten-free bars. Made with non-bioengineered ingredients, including Mission figs, Marcona almonds, quinoa and elderberry, Curate snack bars contain 190 to 200 calories and 4 to 7 grams of protein.
Six varieties include Dark & Tempting, featuring balsamic vinegar, fig and hazelnut with orange citrus zest; Harmonious Blend, which has Marcona almonds and apricot, plus hints of lemon, vinegar, quinoa and honey; Irresistible, with chocolate, strawberries, pistachio, toasted oats, quinoa and almond butter; Indulgent, featuring dark chocolate and hazelnuts blended with chia seeds, almonds and vanilla; Salted Decadence, which has dark chocolate and almonds with hemp seeds, quinoa and California sea salt; and Sweet & Tart Berry Bliss, with wild blueberries, blackberries, raspberries and cranberries combined with almonds, chia seeds, quinoa and flaxseeds.
|Dustin Finkel, general manager of Abbott’s nutritious snacks unit|
“Even with countless nutritious snack options in store, people told us they still weren’t quite satisfied and were often looking to make their own snacks using ingredients from their kitchen,” said Dustin Finkel, general manager of Abbott’s nutritious snacks unit. “We saw this as an opportunity to create a snack brand that tastes handcrafted, with rich textures and flavors you would expect from a chef and blends of ingredients you can find in nearly every grocery or natural food store.”The products are available nationwide at grocery, mass merchandise and natural food stores. Curate Kids bars and other Curate snack products are set to launch later this year.