FORT WAYNE, IND. — A contest to choose a “bread” billboard that best represents Milwaukee’s skyline is under way at www.auntmilliesloavesmilwaukee.com. As part of the contest, Aunt Millie’s asked three internal design teams to create bread skylines to help the company launch its expansion into Wisconsin with a billboard campaign announcing that Aunt Millie’s “Loaves” Milwaukee.
The billboard will feature the Milwaukee skyline made out of different varieties of Aunt Millie’s bread.
The company is asking people to visit the web site to vote for their favorite bread skyline, with the winning entry being featured on billboards that will be displayed across Milwaukee.
Skyline images and video of the building process are available at www.auntmilliesloavesmilwaukee.com.The winning billboard will appear on April 1.