Bimbo is permanently adding blueberry English muffins to its Thomas' lineup.

HORSHAM, PA. – Bimbo Bakeries is banking on blueberries for its newest Thomas’ brand offering: blueberry English muffins.

Blueberry is the first flavor of English muffin added to the Thomas’ lineup in years. The Thomas’ team developed the latest flavor after compiling market research and consumer input, which pointed to an opportunity for a blueberry English muffin. Thomas’ began testing the flavor last year, and it has received outstanding reviews, according to the company.

John Silvon, Thomas' brand, Bimbo Bakeries USA
Jon Silvon, senior marketing director of Thomas’ products

“We’re excited to pair an all-American, favorite flavor like blueberry with a food as iconic as the English muffin,” said Jon Silvon, senior marketing director of Thomas’ products. “We’re always innovating and testing new varieties, and with our blueberry bagel already being one of our top sellers, it made sense to extend the flavor into our English muffin line.”

Thomas’ blueberry English muffins will retail for around $3.99 for a six-count pack and will join the brand’s other year-round varieties such as original, light multi-grain, cinnamon raisin, honey wheat and sourdough.