KANSAS CITY — New protein-packed products are pouring into the market, with several boasting a clean label.
Plant protein provides the power for The Kellogg Co.’s new Kashi products: GoLean Clusters Vanilla Pepita Cereal and GoLean Plant Powered Bars. Kashi’s new cereal, which contains 9 grams of protein per serving, features a blend of popped sorghum, rolled red beans, pea crisps, nutty pepitas and vanilla. Kashi’s Plant Powered Bars are made with grains, nuts, seeds and pea crisps topped with nut butter or sunflower seed butter. Delivering 8 grams of protein, the gluten-free bars come in four flavors: Salted Dark Chocolate & Nuts, Honey Pecan Baklava, Dark Chocolate Cashew Chia, and Peanut Hemp Crunch.
|David Denholm, c.e.o. of Kashi|
“At Kashi, we take pride in curating plant-based ingredients like pulses, seeds and grains in a way that no one else can to create amazing food experiences that enable uplifting health,” said David Denholm, chief executive officer of Kashi. “We thoughtfully crafted the new GoLean recipes to nourish and fuel active lifestyles, without relying on gluten or soy, to meet people’s nutrition needs. We’re excited to say gluten-free has never tasted so good and been so good for you.”
The Glukos Co., Inc. worked with whey to provide protein with its new line of protein bars. The bars, made with whey protein isolate and glucose, contain no sucrose, high-fructose corn syrup, or artificial sweeteners, colors or flavors. Available in chocolate peanut butter, Cookies N’ Crème and Rocky Road varieties, Glukos protein bars feature 15 grams of protein.
|Mick McCormick, president and c.e.o. of Glukos|
“Knowing the protein market is saturated with ambiguous claims and unrecognizable ingredients, we had to provide consumers with a clear differentiator and believe glucose provides us with the edge,” said Mick McCormick, president and chief executive officer of Glukos. “The utilization of glucose in our new protein is an absolute game changer, but, just as important, our bars and powders taste better than any protein on the market.”
Bars are the bearer of protein in Abbott’s new product line: Curate snack bars. Made with non-bioengineered ingredients, including Mission figs, Marcona almonds, quinoa and elderberry, Curate snack bars are gluten-free and contain 4 to 7 grams of protein.
Six varieties include Dark & Tempting, featuring balsamic vinegar, fig and hazelnut with orange citrus zest; Harmonious Blend, which has Marcona almonds and apricot, plus hints of lemon, vinegar, quinoa and honey; Irresistible, with chocolate, strawberries, pistachio, toasted oats, quinoa and almond butter; Indulgent, featuring dark chocolate and hazelnuts blended with chia seeds, almonds and vanilla; Salted Decadence, which has dark chocolate and almonds with hemp seeds, quinoa and California sea salt; and Sweet & Tart Berry Bliss, with wild blueberries, blackberries, raspberries and cranberries combined with almonds, chia seeds, quinoa and flaxseeds.Click for a slideshow of more new products.