THOMASVILLE, GA. — After 20-plus years, the Mrs. Freshley’s brand of Thomasville-based Flowers Foods, Inc. is ready for a refresh. Mrs. Freshley’s, whose products include snack cakes and pastries, over the next six months will begin rolling out new packaging and a new slogan: “Make life sweeter!”
The packaging highlights Mrs. Freshley’s sweet goods though vivid colors and easy-to-read product descriptions. Each multipack box features product images that Flowers said “come alive on pack,” while the cellophane-wrapped, single-serve packages showcase products through a clear view window or “a mouthwatering photo.”
Mrs. Freshley’s new logo boasts a bright, bold color scheme of red, white and gold tones to complement the large font. The logo also features the brand’s new tagline, which encourages consumers to “Make life sweeter!” by choosing Mrs. Freshley’s sweet treats.
Flowers said consumer research showed people prefer Mrs. Freshley’s new packaging due to the increased size of the logo and product images, which make it easier to spot on shelves.
“We’re thrilled to introduce our new packaging to our consumers,” said Meredith Butler, brand manager for Mrs. Freshley’s. “The updated packaging conveys the message that this is the snack of today’s on the go lifestyle or anytime.”Mrs. Freshley’s new packaging will be introduced nationwide over the next six months. The company offers more than 50 different snack cake and pastry varieties that are available in grocery retailers, convenience stores and the vending market nationwide.