NEW YORK — Italian pasta maker F. Divella S.p.A. has launched a fully integrated marketing campaign to bring its pasta products to the United States. The campaign is expected to reach U.S. trade and consumers through a combination of public relations, trade relations and digital marketing.
Divella’s marketing investment will begin in top markets throughout the East coast, including New York, Boston, Washington and Chicago, and will expand as business grows. The initiative coincides with increased distribution of Divella’s pasta in key retail stores and restaurants across the United States.
The company has retained Colangelo & Partners, a midtown Manhattan, N.Y.-based integrated communications agency for its campaign.
|Marcello Valentini, export manager at Divella|
“As one of the most recognized pasta brands in Italy, Divella has been consolidating its position all over the world by offering constant value to the family who eats pasta on a daily basis as well as on special occasions,” said Marcello Valentini, export manager at Divella. “U.S. retailers and consumers are hungry for the best quality, authentic Italian-made pasta at a competitive price. Divella fills that void by exceeding taste and quality expectations.”Founded in 1890, Divella has been producing durum wheat semolina pasta for more than 100 years. In addition to flour and pasta, Divella also offers a complete range of tomato products such as canned and peeled tomatoes, diced tomatoes, cherry tomatoes, sliced tomatoes, sauces and catering size canned tomatoes.