ROBESONIA, PA. — Hassan Harakeh has joined Reading Bakery Systems as sales manager for Middle East and Africa. In his new role, Mr. Harakeh will be responsible for directing sales efforts of RBS equipment and systems across the region, and assisting with trade shows, advertising, technical conferences and other marketing opportunities.
Most recently, Mr. Harakeh was with Reading Bakery Systems’ parent company, the Markel Food Group, and helped establish Markel’s office and regional presence in Dubai, United Arab Emirates. He worked with the equipment and processes from AMF and Tromp, and also helped RBS in a part-time role. Before that he had held positions with the Malco Group in both Dubai and Lebanon.
He is originally from Lebanon and is a graduate of the American University of Beirut with a bachelor’s degree in agricultural engineering, and a master’s in food production and agricultural economics. He is fluent in French, Arabic and English.“Hassan has extensive knowledge of the food industry and knows many customers and companies in the Middle East and Africa,” said David Kuipers, vice-president of sales and marketing. “We have seen firsthand how customers trust his experience and guidance. We are confident Hassan will help us advance our sales efforts in this important region.”