Honey pot
Honey may qualify as non-G.M.O. or Fair Trade.

Giving honey more marketing power

Honey already has a sweet and simple perception among Americans. A 2015 consumer research survey from the National Honey Board, Firestone, Colo., found 93% of respondents said they viewed honey as natural.

More marketing advantages for honey may come through non-bioengineered/non-G.M.O. status and Fair Trade certification.

Natural American Foods, Onsted, Mich., this year enhanced its global sourcing capabilities by adding honey and agave that is verified by the Non-GMO Project, Bellingham, Wash. Natural American Foods works with suppliers who have been verified by the Non-GMO Project.

Also, Fair Trade Certified honey from Natural American Foods ensures that farmers and beekeepers are paid a fair price. The company sources this honey from the Amhara region of Ethiopia. The honey from that area is dark in color, with a robust flavor and floral notes.

Natural American Foods offers many honey varieties, including conventional blends, monofloral varieties, certified organic, Non-GMO Project verified and Fair Trade Certified.

Honey Holding, doing business as Honey Solutions and based in Baytown, Texas, received Non-GMO Project verification in August for honey produced at its Baytown facility. The honey is harvested from protected organic hives and is not exposed to antibiotics or pesticides, according to the company. It is heated and strained to remove natural hive debris while retaining its natural pollen.