KANSAS CITY — Hostess Brands L.L.C. has selected Charlotte, N.C.-based Tattoo Projects as its new social media agency of record. Tattoo Projects, which Hostess described as a “maverick advertising agency” that “prides themselves on creating daring campaigns that leave indelible impressions,” recently handled the social media campaign for the launch of Hostess’ new Deep Fried Twinkies. Hostess said the campaign led to unprecedented unique reach and impressions for the brand on social media channels.
|Burke Raine, c.m.o. of Hostess|
“We wanted a true partner to work with and develop a strong social media presence for the Hostess brand,” said Burke Raine, chief marketing officer at Hostess. “We chose Tattoo Projects because they are a bold and energetic company that delivers great creative and drives sales.”