ST. LOUIS — Sweet goods and pastries are not uncommon at Panera Bread Co. — the company has offered such products as cookies, scones, cinnamon rolls and brownies for years. But beginning next January, the company plans to roll out a new reimagined artisan cookie program.
|Ron Shaich, founder, chairman and c.e.o. of Panera|
“These cookies are each crafted with more food-forward ingredient stories and are 100% clean,” Ron Shaich, founder, chairman and chief executive officer, said during an Oct. 26 conference call with analysts. “They come in a variety of flavors, sizes and price points, and they are displayed using more elevated merchandising. Customer desire for these cookies was high in our test cafes, and we are excited about their potential to help establish Panera as a better competitive alternative.”