ATLANTA — Cinnabon has partnered with CSM Bakery Solutions to launch “Crafted by Cinnabon,” the brand’s first line of fresh bakery treats now available in single-serve or in multi-serve channels such as grocery, convenience stores, university campuses and other food service outlets.
“We are delighted to offer these premium baked treats and provide consumers with something new from the Cinnabon brand that is incredibly delicious,” said Kristen Hartman, senior vice-president of marketing, global channels for Focus Brands, the parent company of Cinnabon, L.L.C.
The new Crafted by Cinnabon line includes:
• Frosting Filled Streusel Muffin — a streusel topped cinnamon muffin, filled with Cinnabon cream cheese frosting.
• Marble Pound Cake — a cinnamon swirl pound cake made with butter, sour cream and Cinnabon cinnamon.
• Caramel Pecanbon Cookie — a soft and chewy pecan-filled cookie, studded with caramel and Cinnabon cinnamon.
• Cinnamon Chip Cookie — a soft butter cookie filled with chips of Cinnabon cinnamon.
“Cinnabon is a widely recognized global brand associated with craveability and quality, and we are excited to be able to provide grocers and food service operators the opportunity to offer these amazing treats,” said Gretchen Sussman, vice-president of Foodservice North American at CSM. “At CSM, we are looking to enhance the bakery experience operators and retailers provide their consumers. These baked goods Crafted by Cinnabon do that and also provide the opportunity to make the bakery area a destination any time of day.”
In addition to the new product launch, Cinnabon this fall will debut a recipe series that will feature videos on how consumers can “Cinnabon It Yourself” in the kitchen utilizing products from the Crafted by Cinnabon line. A new recipe will be released via the Cinnabon social media channels each week from now until the end of 2016.
