BAY SHORE, N.Y. — Entenmann’s Bakery, a division of Bimbo Bakeries USA (B.B.U.), has partnered with the Harlem Globetrotters basketball team during the U.S. leg of its2017 World Tour.
Throughout the Harlem Globetrotters’ 2017 season, fans will be able to sample Entenmann’s donuts at select games across the country. Beginning Jan. 14, Entenmann’s will host meet and greet opportunities at key retail locations in select markets and a sweepstakes featuring Globetrotters and Entenmann’s-themed prizes.“The Harlem Globetrotters’ fun-loving spirit embodies what Entenmann’s delicious baked goods have meant to consumers for generations,” said Lorraine Hale, senior director of marketing at Entenmann’s. “We are thrilled and honored to announce this partnership and hope to add to the smiles that the Globetrotters bring to families around the world.”