Martin's real butter bread
Martin's new Old-Fashioned Real Butter Bread has a “sweet and buttery” taste and contains no artificial colors or sweeteners.

CHAMBERSBURG, PA. — Martin’s Famous Potato Rolls and Bread will roll out Martin’s Old-Fashioned Real Butter Bread beginning Jan. 2, 2017. The split-top bread has a “sweet and buttery” taste, according to the company, and contains no artificial colors or sweeteners.

“We have heard requests for an additional flavor profile like this because it is appealing to different members of a family or household,” said Tony Martin, executive vice-president. “Our loyal Martin’s customers are eager to try our new product, and the initial feedback from our test areas shows that those who have tried it like it. It is generating much excitement, and it’s a good way to start the New Year.”

The bread will be available in retail stores within Martin’s 20-state fresh distribution areas on the East coast.