ROBESONIA, PA. — Shawn Moye has been promoted to vice-president of sales at Reading Bakery Systems (RBS). In his new role, Mr. Moye will be responsible for managing global new equipment sales through regional sales representatives in North America, Latin America, Europe and Middle East/African regions.

Shawn Moye, Reading Bakery Systems
Shawn Moye, new vice-president of sales at Reading Bakery Systems

Mr. Moye joined R.B.S. in 1999, and has held positions of increasing responsibility, including director of sales, North America; executive director of sales; and most recently vice-president of sales, Americas.

Prior to joining Reading Bakery Systems, he worked with Frito-Lay, Nabisco and Werner Pfleiderer. After R.B.S. and Thomas L. Green merged in 2001, he worked closely with customers from both sides of the snack business and has been involved in every production system that R.B.S. has supplied within North America since then. He has developed relationships and sales internationally, as well as assisting with other parts of the business as Reading Bakery Systems continues to grow.

Mr. Moye is involved with several industry trade associations and committees, including serving as the vice-chairman of the Allied Committee of the Biscuit and Cracker Manufacturer’s Association. He is also a member of the American Society of Baking and The Baker’s Dozen.