Gold Standard Baking rolls
Gold Standard Baking is a maker of frozen laminated dough products.

CHICAGO — Gold Standard Baking, a maker of frozen laminated dough products, is seeking approvals to expand into a new building in Pleasant Prairie, Wis., according to the Milwaukee Business Journal.

Gold Standard’s products are sold through grocery retailers, food service distributors, quick-serve restaurant chains, commissaries and convenience stores throughout North America. According to the Milwaukee Business Journal, the new facility would not replace Gold Standard’s Chicago-area operations but would start with one production line and about 80 to 90 employees with the possibility to expand to five or six production lines and 300 employees.

Logan Dawson, Milwaukee 7
Logan Dawson, director of corporate attraction and expansion for Milwaukee 7

Logan Dawson, director of corporate attraction and expansion for economic development group Milwaukee 7, told the Milwaukee Business Journal that the project would represent an estimated $42 million capital investment by the company to reach full capacity at the facility.

Founded in 1987 as a neighborhood bakery of bread, cakes and sweet goods, Gold Standard was purchased by East Balt, a major Chicago-based bun producer, in the 1990s. In 2002, Yianny and George Caparos acquired the small bakery from East Balt and grew the business into a strong regional bakery. In 2008, Arbor Investments acquired a controlling interest in Gold Standard and embarked upon a growth plan backed by a $40 million investment in equipment and facilities that transformed the company into the largest manufacturer of specialty croissants and strip Danish products in the United States.