Coffee is hot
Millennials are driving record demand for coffee, inspired by increasingly trendy new ways to consume the beverage, such as cold brew. Combined with recent studies supporting coffee’s role in cancer prevention, java will thrive in 2017, according to IFIC.
Consumers appear to be more aware of their caffeine intake, IFIC noted. Sixty-nine per cent of survey participants said they know how much caffeine they consume, up from 64% in 2015 and 63% in 2014.